Being clear about what you want to do, why you want to do it and how, is critical when you are planning the future of your business or applying for funding. Consistent messages can reinforce who you are, what you do and why you should be supported with investment – and underpin your communication (the telling) and marketing (the selling) approach.
Once you have decided what you want to communicate, (price rise, new employee, new premises) consider who will be the audience – think internal employees, contractors, think external customers, clients, suppliers, landlords, investors, neighbours – the list could be endless! It might help to develop a generic list, or ‘stakeholder’ list. Then you will need to work out the most/least important, the interested etc. There are all sorts of tools to help you do this on the web.
After deciding on what to communicate to whom, you’ll then need to decide on the most appropriate method to get the message across. And don’t forget the medium you use will have an effect on the message sent. You may need to use different mediums with slightly different emphasis for different audiences eg sending out handwritten invites to a drop in session might show you have a lot of time on your hands whilst a generic email to a black tie fundraising dinner won’t make the recipient feel important! But don’t fall for gimmicks as they could back fire.
You will then need to ascertain if your message has been received and understood – as things can often get misinterpreted. This feedback could be assisted through asking follow up questions, ensuring the message is understood and the necessary actions taken.
Communications should be straightforward, but ineffective communications can cause unnecessary resources to be expended to avoid damage or loss to the business. If you require assistance to develop communications for your business, our qualified advisors can help you. Please contact Sophie Price on 01837 658643.